Customer Personalization Strategy
Harvard Business Review is promoting an intriguing new book, “Personalized,” that outlines how businesses can leverage AI to transform customer interactions.
What caught our attention is how closely these principles align with what we’re seeing in the field: organizations are increasingly looking for secure, on-premises AI solutions that can deliver this level of personalization while maintaining complete control over their data and operations.
Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group’s Mark Abraham and Harvard Business School’s David C. Edelman describe Five Promises of Personalization:
Empower Me: Understand each customer’s needs and how best to meet them.
Know Me: Win customers’ trust and permission to use their data to improve their experience.
Reach Me: Reach out to the right customer, in the right channel, at the right time.
Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.
Delight Me: Design new ways of working and ensure continuous improvement, so a customer’s experience feels magical.
For professional services firms wondering how to implement AI-driven personalization without compromising security or operational autonomy, on-premises AI deployment offers a practical path to delivering on these promises while keeping sensitive data within your organization’s infrastructure.
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Contact us today to learn how we can help your business leverage these new AI capabilities while maintaining security, controlling costs, and driving innovation.